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Previous month Flipboard introduced a new promoting programme, meaning users now see adverts when flicking by way of subject material utilizing the application.
The new marketing initiative signifies people reading for instance Conde Nast’s technology journal Wired, will be served many full web page adverts, although the person is ‘flipping’ by means of their content.
If end users then tap on the advert, they are directed to the brand’s website or Facebook page for extra details.
The very first advertiser to pay for an advert on the app is American Express, with the auto brand Lexus soon to adhere to.
Each and every journal and newspaper will be responsible for selling their own promoting room by means of the app.
It even now stays to be noticed how consumers will react to the adverts.
Journals like Wired by now have a paid-for iPad app. Even so, all the content material on Flipboard is offered for free of charge as it is created only from tales shared on social networks, like Twitter, Facebook or LinkedIn, which then appear in a entire-format magazine web page by way of the social media magazine.
Flipboard’s Marci McCue stated that the app provided consumers a “much far more gorgeous way to read web content” and a new way for publishers “to monetise net subject material with no banners [adverts], but as an alternative full-web page manufacturer advertising in between the pages”.